Take the First Step!

Perhaps the most overlooked part of SEO is the beginning.

With practical insights, real-world examples, and a clear step-by-step process, Start With Keywords empowers business owners to take control of the words people use to search for their products and services.

This results-driven guide explains why so many companies invest a lot with little return, and how the right keyword strategy can transform how people find our business. It’s time to stop guessing — and start with keywords.

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About the Authors

Geraldine Convento

Entrepreneur Guide and SEO expert Geraldine Convento is the creator of the groundbreaking “SEO7 System,” a proven method for optimizing websites for organic search with minimal upkeep.

Since 2011, she has helped thousands of businesses and organizations worldwide increase their visibility, reach the right audience, and attract high-quality leads online. Known as one of the most searchable marketers on the web—despite maintaining no active social media for her companies—Geraldine is a living example of what powerful SEO can do.

Her work simplifies digital strategy for business owners ready to take control and turn their online presence into consistent results.

Geraldine Convento | Start With Keywords | SEO Expert, Online Presence Consultant
Randy Lyman | Start With Keywords | Lakeshore Local SEO

Randy Lyman

Randy Lyman founded Lakeshore Local SEO during the pandemic after a long and varied career in communications, activism, and business. 

In the early 1990s he lived in Berlin and Prague, covering war, peace, politics, and culture after the fall of communism for Czechoslovakia’s first English-language newspaper. Back in the Bay Area, he’s remained engaged in local issues as a reporter, editor, videographer, activist, and now as a writer and entrepreneur helping local businesses survive and thrive in an uncertain world. 

A lifelong learner, his interests include literature, history, astronomy, physics, basketball, and ethnomusicology, and he's learning to play piano.

What You'll Learn in Start With Keywords

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Your first book on keywords.

Part 1: Keywords and Audiences

  • In Part 1, you'll learn about keywords and audiences — that is, search terms and the people who are searching with them.
  • We'll dive deep into the all-important concept of user intent. We'll also cover the different kinds of keywords, from head terms to long-tail keywords — and how they relate to user intent.
  • Once we understand customers and their journey — that is, searchers and their keywords — we're ready to get to work in Part 2.

Part 2: Step-by-Step

Keyword Research

  • In Part 2, we take you step by step through the process of doing keyword research for your business. You can even download our free workbook to follow along.
  • First, we'll create a "seed list" using what you already know about your business. Your past and present clients can help you here. We'll explain how.
  • Then we'll expand and refine our list using a variety of tools you can easily learn. Download our free workbook and use it along with Part 2 to conduct your own keyword research.

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User Intent: People use different words at different parts of their customer journey.

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Should you ever pay for keywords?

Part 3: Keyword Topics

  • In Part 3, we cover lots of other keyword topics you'll encounter, including local keywords, paying for keywords, AI for keyword research, best (and worst) practices, and more. 
  • Should you ever pay for keywords? Aren't words free? We'll explain the difference between free (organic) and paid keywords, and when to use each to get the best ROI.
  • Is your SEO violating Google's policies? Learn about SEO best practices as well as the "black hat" techniques that could get you banned instead.

Resources You Can Use

  • Finally, what would a book like this be without a chapter full of resources you can use every step of the way?
  • An extensive appendix covers a wide range of free and not-so-free software tools you can use no matter your level of experience.
  • It also includes articles, guides, reviews, and more to explain keyword strategy, AI, best and worst practices, and much more.

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Copy our free Google Sheets workbook (pictured) to use along with the book.

Start With Keywords Today!

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MEDIA: For interviews and other information, email the authors at startwithkeywords (@) gmail.com.