Blog: Start With Keywords

Introduction: A beginner’s guide to keyword research for business owners who do their own marketing.

When we talk about keywords, we’re really talking about the concept of “user intent.”

You have to start somewhere, and the place to start keyword research is with what you already know about your business. You’ll use that to create a keyword seed list. In the quest of creating an effective keyword strategy, I (Geraldine) will share three distinct …